7-Eleven Slurpee Trick Library

O v e r v i e w :

Client: Slurpee Canada / 7-Eleven / Canada Skateboard

Project Description:

Slurpee Canada teamed up with Canada Skateboard to launch a full ‘360 Summer’ campaign that included mural installations at local skateboard parks, product giveaways, branded slurpee cups, online contests and an instagram trick library. The idea was to show a progression of skateboard tricks in a fun and unique way where kids could learn the names and understand what the tricks looked like as well as a basic step-by-step guide of performing the maneuver. We decided to go animated to blend with the always bright aesthetic of Slurpee!

Special thanks to:

Benjamin Stoddard

Mike Bradley

Mikey Ray

James Docherty

Ultimate Distribution